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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

other. Need more help? We''re a toll free phone call away! are guaranteed to meet or exceed your expectations. We do not want you to receive anything form us that is not completely satisfactory. We promise to repair, replace or refund your money without hassle. Please contact us if you have any problems or concerns. We''ve also purchased upgrades that offer improved resolution and brighter--more dynamic colors at greater speeds The banner industry has experienced explosive change in the last decade. The Industrial Fabrics Association International estimates the banner and flag product segment consumed 32.9 million square yards of fabric in 1999! Projections for the year 2000 calls for a 5.2 percent growth to 34.6 million yards. Digital technologies, in particular, are revolutionizing both the quality of banners that are being manufactured, and the speed with which high-quality banners can be produced. Whereas 10 years ago, approximately 5 percent of the billboards employed digital technology, today nearly 80 percent do. is committed to remaining in the forefront of the new digital technology and will continue to offer the highest quality, state-of-the-art banners and signs to its customers. It''s

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